MythBusters for music: log on and tune in to stay tuned

Forget Video Hits and Rage, today’s kids are programming their own music show. Georgina Pearson goes on set of the ABC3 series Stay Tuned and finds a small crew with a knack for multitasking and a passion for sharing music with the younger generation.

TV for tweens is a seriously hard sell. Pitching the who’s who of music to an audience of pre-pubescent Bieber wannabes is fraught with danger. So it’s just as well ABC3’s Stay Tuned has a different agenda, or as it happens, no agenda at all.

More than just a music show, Stay Tuned is part of an interactive multiplatform community changing the way the younger generation consume media.

Targeted towards a 10-to-15-year-old demographic, the Stay Tuned format is cleverer than it looks. It is 100 per cent audience driven as viewers upload videos of themselves asking questions to the Stay Tuned website.