N2N, Fuel Communications and Touch Creative launch parent brand The Herd Agency

Following the launch of digital marketing agency Touch Creative, N2N and Fuel Communications has launched parent brand The Herd Agency with the aim to unite the three agencies.

Speaking with Mumbrella, agency owner, Jamie Verco, said: “The brands N2N, Fuel and Touch Creative have done really well and grown strongly but by creating the Herd Agency it allows us to bring together the broader, rich skills of the whole group to better service the needs of the clients.

“If you look at the PR industry, it’s characterised by lots of small, boutique agency groups, but the needs of clients are really rapidly changing and they need broader, richer more diverse range of skill sets to solve the complex communications challenges. The Herd Agency allows us to deliver that depth and diversity of skills to them.”