NAB CMO Sandra de Castro plays down Cannes win

Fresh from NAB winning the PR grand prix at Cannes for ‘Break Up’, the company’s chief marketing officer Sandra de Castro has played down the importance of awards.

De Castro, one of the masterminds of the campaign who was promoted for her efforts earlier this month, told Mumbrella that while winning the award was “very exciting”, the important thing is that the strategy that is working.

Break Up won the top prize out of 28,828 entries from 90 countries yesterday.

“Winning at Cannes demonstrates a best in class marketing effort, and as a marketing team – as a client – we’re very excited,” she said. “But as a bank, the Break Up is not about winning an award. It’s about us spending two years trying to get message across to our customers.”