NAB comes out fighting with marketing dig at ‘one-trick pony’ rivals

NAB mortgage adNational Australia Bank (NAB) has come out fighting in its latest marketing push, taking aim at rivals for being “one trick ponies” with their home loans.

The combative stance in the new print and digital ads comes in the week that competition intensified over fixed rate mortgages, which were cut this week by Commonwealth Bank, NAB and Westpac. Clemenger BBDO Melbourne created the campaign.

The bank carried the message ‘More lowest all-round, Less one-trick pony’, in a dig at competitors who NAB claimed were making only “sporadic” changes, and comes after Commbank launched a substantial marketing drive with its own press campaign on Wednesday promising the “lowest five year fixed rate home loan in the market”.

General manager consumer marketing for NAB Kevin Ramsdale told Mumbrella the campaign will be in market “for a while”.

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