NAB encourages AFL fans to put aside loyalty and team pride with ‘Fanshake’ campaign

Miranda Ward

April 8, 2015 10:37

NAB has launched the latest iteration of its annual ‘Footify’ campaign, with ‘Fanshake‘ aimed at encouraging AFL fans to shake hands and put their pride and team loyalty on the line for the greater good of the game during the 2015 season.

Created by Clemenger BBDO Melbourne, the campaign aims to get fans to put aside team pride, shake hands with a rival fan and set a footy-based pledge which they are then expected to make good on if their team doesn’t win.

https://www.youtube.com/watch?v=YWvHBN5XzEI

Kevin Ramsdale, GM brand and products marketing at NAB, said: “We are essentially harnessing the positive approach to competition between rival fans and encouraging them to give back to the footy community, whilst having some fun along the way.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.