NAB to ‘fansplant’ sports fans from around the world to Australia to be ‘Footified’
NAB is continuing with its attempt to ‘Footify’ Australia as part of its sponsorship of the AFL with a campaign which sees five die-hard sports fans from around the world brought to Australia to be “Footified”.
Created by Clemenger BBDO Melbourne, the commercial features Swedish ice hockey fanatic Björn being lifted out of his Stockholm lounge room and dropped onto a sofa between two Nonnas in Melbourne, where he is taught to cheer for the Carlton Blues.
The bank is asking for ‘host families’ who will receive a VIP 2014 Toyota AFL Grand Final experience in Melbourne in return for hosting one of the five sport fans and teaching them about the AFL.
A bit strange for a large company to be launching a campaign around football when attendances at games and TV ratings in all codes have plunged so dramatically. Even AFL is losing its appeal in its Melbourne heartland. This campaign is a startling example of how big business can grow out of touch with the public sentiment and social trends in general.
Up here Cazaley – we have a Hawk, 2 Magpies, a Swan and a Sun who would be proud to give world wide footification a red hot go with any fellow sports lunatics !!
As a person not particularly fond of AFL, these ads tend to alienate me. I just wonder how effective they are?