Naked Australia wins 2014 Cannes Chimera with The Act Button
Naked Communications Australia is one of just eight winners of the prized Cannes Chimera award for its idea “The Act Button”.
The competition is run by the Bill and Melinda Gates Foundation in conjunction with the Cannes Lions Festival, with this year’s brief to find ways to ‘Help lead the fight against extreme poverty’, with more than 900 entries put forward by agencies in 79 countries.
Naked’s idea would see an “act button” placed under news articles so readers who are moved by stories of disaster and poverty can click through to a page where they can find more news about initiatives, policies, programs and investment opportunities that could have a positive impact on the outcome of that particular story.
Carl Ratcliffe, CEO of Naked Communications, said: “We are incredibly honoured to have been awarded a Cannes Chimera, and to have the opportunity to make a real difference to a global issue with our creative thinking. We thank the jury and look forward to developing this idea further with some of the best creative minds in the world.”
THE ACT BUTTON
Naked Communciations, Australia
“We all have those moments where we wish we could change the news, to give every sad story about extreme poverty a happy ending. Hardly any of us have considered that this could actually be possible.
In partnership with MSN or another major news provider, well create the Act Button. A button that punctuates the end of every sad, extreme-poverty related news story online with a compelling call-to-action: Don’t like what youre reading? Act.
When people click the Act button, they’ll be directed to a new section of the news publishers site. Here, they’ll be encouraged to share news about initiatives, policies, programs and potential investment opportunities that could play a role in changing the outcome of the story they have just finished reading about.
By streamlining the research process, users will be able to share positive solutions to extreme poverty stories more frequently through their personal social graphs; individuals will finally be empowered to change the news through education.”
great work by Adam Ferrier
I wish that was my idea!
Not a new idea, but still a good one.
How about a Donate button on Bit Torrent sharing sites where you can give money to either artists or content owners. A bit like those “Pay as you Feel” restaurants. The better the film/book/song the more you may wish to donate.