Naked wins CommsCon Grand Prix for ‘Get Simon off the loo’ campaign
Strategy-led agency Naked Communications won the Grand Prix in the first annual CommsCon Awards which were held in Sydney last night.
The “Who Gives A Crap – Help Get Simon Off The Loo” campaign, also won the awards for most innovative use of social media and best investor / community relations campaign. The campaign featured Simon Griffiths, CEO of Good Goods, sitting on a toilet on live webcam and pledging to not get up until $50,000 had been raised to build toilets in the developing world through sales of the new toilet paper brand.
Mumbrella editor Tim Burrowes, presenter Bob Downe and Naked’s Adam Ferrier
The CommsCon Awards were chaired by Commonwealth Bank chief marketing and online officer Andy Lark.
Well done Naked Communications PR team for the campaign. There were many excellent nominees.
If you want to support an interesting social entrepreneur then please visit http://www.whogivesacrao.org and purchase some 100% feel good toilet paper
can’t wait for Dunners to swing down and take the credit.
A great conference and fun night. Congratulations Naked & good show Bob!
A shout out to the Melbourne PR agency Run Forrest who worked with Naked to deliver this campaign. Credit given where credit’s due http://www.runforrest.com.au/a.....logID=2182. Well done to all involved.
yes, well done to Cathie and the team for pulling off a great event in a very short period of time! Looking forward to next year!
Caroline, fair call on raising Run Forrest’s involvement. For the record, they were credited in the submission as being the agency that executed the PR strategy.
Matt – MD Naked Melbourne