Why naming your business is so much harder than naming your child
When it comes to choosing a business name, too many cooks can spoil the alphabet soup. Emma Heath, founder of Sydney copywriting agency Words By Nuance, explains.
Having a fledgling business is a lot like having a newborn baby. On one hand, it’s the most exciting thing ever – you’re so full of pride, the world is full of possibilities, and your little nugget is so full of potential!
On the other hand, though, it’s the hardest time of your life. Ahead of you lie countless sleepless nights, anxious moments and gut-wrenching risks. Hard decisions, too – because you know that the things you do now will make a big difference down the track, for better or worse.
One of the first decisions you’ll tend to encounter is the inevitable: choosing a name.
First day as a copywriter I was given a naming task. I spent all day writing literally dozens. So much harder today as the ideal is to come up with a name that can become a url.
Literally took a few thousand name ideas searching the .com availability. We got one but bloody hell that was hard!