Randy Reed ‘tongue trainer’ fronts Banjo’s chicken wing roulette campaign for Nando’s

Nondo’s has “gamified” its menu and introduced a “tongue training expert” named Randy Reed for a new multi-platform campaign to promote the introduction to its menu of Wing Roulette.

The campaign is the work of Banjo and sees Randy, dressed in a 1980s-style red tracksuit, and his sidekick, explain the ins and outs of “tongue training” and the rules of playing wing roulette.

Four videos have been produced which will be hosted on the campaign hub www.TongueTraining.com.au, with national radio sponsorship with NOVA also part of the drive along with out of home advertising and digital. A competition will see the person who eats the most wings win a trip to Las Vegas.

https://www.youtube.com/watch?v=4Xe1aMZ4qwg

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