Nando’s Australia teams up with RedFoo to promote loyalty program
Nando’s Australia has teamed up with former LMFAO frontman and X Factor judge, RedFoo to promote its loyalty program PERi-Perks.
https://www.youtube.com/watch?v=0i52hkC5XFY
Perks members are able to enter a competition to win dinner with RedFoo and tickets to an exclusive gig in Melbourne.
The campaign is being promoted on national radio through the Austero Network, across social media, Nando’s Australia website, Austereo and Universal websites and in store through point-of-sale
LMAFO (laughing my ass f*ckin off) – because LMFAO was too mainstream.
Wow. Watching stuff like this makes me realize that I’m old… and by Old, I mean in my early 30’s
Wow, so instead of training their restaurant staff to offer a card every time someone transacts, they throw money at the problem! Not even going to get into the competition thing, that’s just lazy marketing that’s going to get them one-time only customers (I thought it was a loyalty program!).
I’d like to win just so I could pin him down and stuff chips up his nose.
When marketing gets advertising mixed up with loyalty.. awful execution of a terrible idea.. And have you tried the app, its peri-peri bad!
Since when is Nando’s target market under 14 years of age?
This was produced by KONTENTED. A really awesome small production house in Surry Hills.
http://www.kontented.com
Redfoo wearing a lot more than he was when he hosted the MTV Music Awards…
Wiggle, wiggle, wiggle, wiggle, wiggle, yeah!