National Breast Cancer Foundation campaign challenges men to wear pink and raise money
The National Breast Cancer Foundation (NBCF) has launched Real Men Wear Pink, its new online campaign for National Breast Cancer day on June 24, with events and challenges scheduled throughout May and June.
The campaign wants Australian men to wear something pink as a sign of support and to challenge themselves with an activity to raise funds into research for the prevention, early detection and treatment of breast cancer.
Sydney-based production studio Sharp Pictures created the online video ad which features personalities such as Steve Baxter from Shark Tank, Scott Cam and Kyal Demmrich from The Block) Bondi Rescue lifeguards and the Greater Western Sydney Giants taking on daredevil challenges by stepping outside of their comfort zones to raise vital funds for research.
I think breast cancer awareness and treatment is doing ok.
Bakeries are even selling pink buns!!!
Reeks of a small-town event at the annual Easter show. Really, really bad. Makes Australia(ns) look like a bunch of backward idiots.
Hey Hmm this a great grass roots campaign. Breast cancer is found in small towns and cities . Breast cancer still needs a lot of funds for researchers who are not a bunch of backward idiots. Its not about cultural cringe, its about saving lives. As a woman I really like this campaign. Getting younger men, to step up to support women in a way that is fun and not too worthy is brilliant. Younger women are getting BC. Besides what the hell is wrong with small town events ! Particularly if there are thousands of them raising money for same gig. Suggest something more imaginative or put your hand in your pockets and pull out some bucks.
Yes and don’t forget that men get breast cancer too, so what could be more appropriate than men stepping up and getting involved…