National Relay Service targets deaf Gen Ys with online short film
http://youtu.be/lpvz9VPNvjk
The National Relay Service – a system which allows hearing and speech impaired Australians to make phone calls – is to launch an online short film to market the service to Gen Y.
The two-part love story, Quiet Signs Of Love, was written and directed by young Sydney film maker Yannis Nikolakolpoulos.
Deborah Fullwood, manager of National Relay Service Outreach – the marketing and communications arm – said the project took ” a number of years” from design to execution and was a collaborative effort between Nikolakolpoulos and the government body.
I’ve never seen anything like this as a promotional video. Brilliant balance
This is a great promo. So well filmed and great music that you can feel!
Whilst I appreciate that there are Gen Y’s who face hearing difficulties, I struggle with the focus that all that matters is what Gen Y’s do and don’t feel in relation to hearing difficulties.
Excellent work all round. Best thing I’ve ever seen on Mumbrella.
I’m actually scared that an ad campaign can have this emotional depth that is only deliverable online. There is no way you could get this as a TVC. This ad is a child of digital native thinking
This is amazing – I never knew this sort of service even existed!
I agree with Hadley, definitely the best thing I’ve seen on Mumbrella.
Closed Minded, there is a CSA for NRS which targets older generations:
http://www.relayservice.com.au.....t-murph60/
Great idea, great production, great communication piece.