Natural gas consumer melts in first Jemena campaign via CHE Proximity

Natural gas company Jemena has launched a campaign that shows the effect of fire on people’s social connections, culinary exploits and relaxation, via CHE Proximity.

The first TVC shows a woman so relaxed by the warmth of her natural gas heater that she begins to melt into her couch. Her pet dog then begins to lick her melted remains.