NBC Universal and Foxtel agree to provide Hayu free to Foxtel subscribers

June 7, 2016 12:38

NBC Universal and Foxtel have announced a deal in which its subscription video on-demand service service Hayu will be given free to Foxtel subscribers.

Hayu, a SVOD services focused on reality content for a female genre, launched in February, the announcement drawing the ire of Foxtel who warned NBC Universal that its decision to go direct to local consumers would result in Foxtel paying less for much of the NBC Universal content which the pay-TV operator airs on E! and other reality channels.

At the time of launch senior executives at NBC Universal played down the competitive risk to pay-TV operator Foxtel but it appears the two have reached a deal that allows Foxtel residential subscribers, whose subscription package includes the channel E! Entertainment Television, to receive free access to the new streaming service as part of their existing Foxtel subscription.

Hendrik McDermott, senior vice president – branded on-demand, NBCUniversal International, said: “Having only just launched in Australia in March, we are delighted to now make Hayu directly available to Foxtel subscribers.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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