NCIS leads Ten’s ratings, but My Kitchen Rules attracts greater share of younger audience

Tim Burrowes

February 24, 2010 11:37

Nine has narrowly moved ahead of Seven in Tuesday’s ratings, while among younger viewers Seven’s My Kitchen Rules proved more popular than Ten’s US crime show NCIS.

The most-watched show for the night was Seven’s Today Tonight with almost 1.5 million viewers, followed by NCIS at 8:30pm with 1.4 million, and My Kitchen Rules (MKR) at 7:30pm in third position with 1.35 million, according to preliminary overnight OzTam data for the metropolitan markets.

But while NCIS rated higher than MKR in total people, among 16-to-39s MKR was the leader with an average audience of 500,000 compared to NCIS’ 432,000. And among 18-to-49 year olds, MKR also led with 693,000 ahead of NCIS’ 638,000.

Last week, the premier episode of Top Gear was the most-watched Tuesday show for the two above-mentioned age groups, followed by NCIS and MKR in third. The week prior to that, on February 9, NCIS was the leader, followed by MKR.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.