Nedd Brockmann’s DIY fundraiser goes large with help from JCDecaux
Nedd Brockmann’s newest company, Nedd’s Milk, has gone from a makeshift billboard to leading digital signs across Sydney in 48 hours, after outdoor giant JCDecaux spotted his DIY campaign.
Brockmann, who first made headlines last year after running 4,000kms across Australia, has continued his fundraising efforts for homelessness with the new company, with a goal of raising $10 million from the choccy milk and iced coffee sales.
One of the OOH executions in Sydney
The startup makes a donation to homeless charity Mobilise for every bottle sold. Every bottle gives back to people in need, “but it also tastes bloody good”, according to Brockmann.
With all the funding invested in making the product, Brockmann couldn’t afford a marketing campaign, so his solution was to construct a makeshift billboard on the side of the road in the Nullarbor, as part of his ‘milk run’ – in which he will be driving a milk van from Perth to Sydney, recreating his famous 2022 run.
“I was left to my own devices to think up something creative that’ll get people around my choccy milk,” Brockmann said.
“We can’t afford a Punt Road sign in Melbourne or the Kings Cross billboard, so we opted for the next best thing. The Nullarbor sign took me nearly a day to pull together and a fair bit of retro fitting but we got the job done.”
Brockmann’s DIY billboard
Charlie Newton, group business director at JCDecaux, saw the DIY job on social media, and said he was impressed with the startup.
“We admired Nedd’s determination to get his brand out there and wanted to support the cause,” he said.
“Within 48 hours, Nedd has gone from his makeshift billboard to some of the best digital large format sites in Sydney.
“Digital large format delivers those head-turning moments that command attention, putting the spotlight onto this important cause.
“As an outdoor media company committed to creating positive social impact in the places where our signs are found, the plight of the homeless is very relevant to JCDecaux, and by supporting Nedd’s Milk we can help raise vital awareness and funds,” Newton added.
Brockmann hopes the publicity boost from JCDecaux will help him get his milk stocked in stores across Australia, giving more Aussies the chance to give back.
“This milk is much larger than me. I of course want everyone to love the taste and the benefits of the milk, however the give back element is a huge factor in the decision of making this product,” he said.
“Every bottle gives back to those experiencing homelessness and the more people that see our message, the closer we’ll get to our $10 million goal! Big thanks to the bloody legends at JCDecaux for getting behind it – how good do they look!”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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