Nescafé Café Creations wants Aussies and Kiwis to ‘pause’ in latest campaign

June 24, 2021 2:03

Saatchi & Saatchi Australia has launched Nescafé’s Café Creations campaign showcasing the value of taking time out to “pause and recharge”.

Olga Starush, Nestlé head of marketing beverages, said: “This campaign holds a special place in my heart because it is based on such a simple and universal insight. How many times I myself have rushed to complete a task only to feel fully depleted at the end, when taking a short break midway would’ve given me the little extra energy I needed.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Australia creative director Dan Reisinger Director head of marketing beverages Nescafe Nescafé Café Creations New Zealand Now’s Good Olga Starush OOH advertising Saatchi & Saatchi Sam Chappell