Nestle campaign asks what toddlers are actually saying

April 8, 2013 12:04

Nestle has launched a new campaign asking what babies and toddlers are actually saying to adults.

The Talking Toddlers campaign for Nestle’s NAN Toddler Milks was created by McCann Health and aims to show that Nestle understands toddlers’ nutritional needs.

The commercial dubbed “Toddler Talk”, went to air yesterday nationally and shows children “talking”, with the translation often poking fun at the adults. The idea was based on a successful commercial created by the brand in France and filmed again in Australia.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Breaking campaign Nestle

3 COMMENTS

just another day in adland 8 Apr 13

For a second there I thought an Aussie agency had actually come up with something quite cool that I haven’t seen before. But, of course, they had only copied something which had been tried and tested and proved successful in another market. Just another day in Aussie adland then…

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offal spokesperson 8 Apr 13

Great idea

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again 16 Apr 13

Copying a french ad. you can do better surely. Same old mccann.

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