Nestle launches media agency review
Food and beverage behemoth Nestle Oceania will pitch its media agency account.
GroupM’s MEC – subsequently renamed to Wavemaker following a merger with Maxus – won the account in 2014, and has been invited to submit its credentials.
A selection of Nestle’s brands
Agency relationships in both Australia and New Zealand for the Nestle Oceania stable of brands – including KitKat, Allen’s, Nescafe, Milo, Maggi, Uncle Tobys, Nespresso and Purina – will be reviewed.
“We need to ensure Nestle Oceania is well-positioned for now and in the future.”
Translation: “We want to see which agency will drop their pants for our business”
Cost spreadsheets at the ready. Let the battle begin!