Netflix is everywhere (almost), so what does this mean for local media?
In this cross-posting from The Conversation Marc C-Scott of Victoria University looks at how Netflix’s global expansion will affect the rest of the Australian media.
In his keynote address at the Consumer Electronics Show in Las Vegas this week, Reed Hastings, Netflix CEO, announced that Netflix will now be available in 130 new countries. This sees Netflix more than triple its global presence.
The world map of Netflix availability on the company’s website is now a sea of red. Among the countries yet to have access to Netflix is China, although the company is exploring this. Crimea, North Korea and Syria are also yet to be included due to United States government restrictions.
Netflix CES 2016 Keynote – Reed Hastings, Ted Sarandos – Highlights
Netflix has certainly upset the applecart here. The question is how will the incumbents react? ICYMI: LAST YEAR | THIS YEAR – Part Two – Television. Random thoughts and personal observations. http://www.linkedin.com/pulse/.....rie-patton
And the best bit (unlike Freudenstein’s so-called super expensive premium service) …
No ads! =D
Its always amazing to me that as low as the television viewing numbers are reported, it always seems wildly optimistic. The idea that there are people aged 18-24 watching 38 hours of TV a month…..just seems like such an outrageous lie. I call Bull****. No one that age watches that much TV. They probably don’t even understand why there is a screen in their parents house that isn’t connected to the computer.
@Hugo Open your eyes, look around you, not everyone is like you.
Amazon isn’t US only — it’s also in the UK, Japan, Germany, and Austria. The UK in particular is why they’re spending a lot on the new Clarkson/Hammond/May as well as running a Fire TV ad campaign with Clarkson, they’ve actually been losing UK market share to Netflix.
Audiences are getting smaller and smaller as more channels are available.
Can you believe in a population of 23 million, shows are described as successes if they pull in 600,000 viewers!
Gone are the days when “Australia” watched shows like A Country Practice, Dynasty, Prisoner or even Australian Idol.
Remember the old magic million – or go back to 1974 when Number 96 pulled in 2 million a night with a population of 13 million.