Netflix joins Australian TV ratings system
Netflix’s Australian audience figures will be publicly available for the first time, as it becomes the first international streaming service to sign up to Oztam’s TV measurement system.
Netflix will have its audience independently measured, and reported via Streamscape, Oztam’s new total video report.
Streamscape calculates viewing figures across connected TVs, smartphones, tablets, and computers, through the use of streaming meters installed into homes. This meters capture internet usage at the home router level.
It certainly doesn’t feel like a legacy measurement any more does it…? Foxtel want to give their partners transparency, but surely the only way to do that is by showcasing data via a level playing field, which is what Oztam is increasingly providing….