Netflix simplifies its ad viewer metrics

Netflix has announced a simplified metric to show how many viewers its advertising reaches each month.

The streaming service will now adopt a single metric — monthly active viewers — “one that can easily be adopted by others and truly reflects the scale of our ads business”, as Netflix’s president of advertising Amy Reinhard explained in a post on the company site.

Monthly active viewers are calculated by taking members that have watched at least one minute of ads on Netflix within a month, and multiplying this by the estimated average number of people within a household, which comes from Netflix first-party research.