Network Ten and SCA to sign affiliation deal

March 31, 2021 11:27

Southern Cross Austereo (SCA) and Network Ten, have announced they expect to enter an affiliation agreement from 1 July 2021 under which Network Ten will supply its programs for broadcast by SCA in the regional Queensland, southern New South Wales and regional Victoria commercial television license areas.

The news comes just weeks after Nine Entertainment Co and WIN announced an agreement that would see Nine end its five year affiliation agreement with SCA, instead returning to WIN for at least seven years, in a deal which will see the regional media company pay Nine about half of its regional advertising revenue.

According to a release from SCA, it has been granted authority by Network Ten to market, sell, and book advertising products and packages for broadcast from 1 July 2021 in Network Ten programs on SCA’s television stations in these licence areas, as well as to deal with other parties in relation to audience measurement, television program guides, marketing, promotion, and related matters.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.