Neuro study underlines the benefits of priming in radio advertising

November 26, 2021 9:55

New research from the Australian Traffic Network (ATN) looking into advertising effectiveness during radio ad breaks has found that an advert is 31.6% more effective when a listener has been primed with the ATN traffic update ad prior to hearing an ad within an ad break.

The study is a joint endeavour between Neuro-Insight, a neuromarketing and neuroanalytics company and the network.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ad effectiveness ATN Australian Traffic Network Darren Wright Iconic Trigers neuro study Neuro-Insight Peter Pynta priming radio advertising William Yde III