New ad code fails to protect children from unhealthy food marketing

August 1, 2022 9:29

The Obesity Policy Coalition today warned that the advertising industry’s new code is failing to protect kids from unhealthy food marketing after an Oreo cookies ad shown during the Lego Masters finale was found not to target children despite appearing in one of Australia’s most popular general entertainment shows for children.

In May last year, the Australian Association of National Advertisers (AANA) released a new Food and Beverages Code that is aimed to further reduce the opportunity for children to view advertisements promoting unhealthy food and drink products. The new provisions applied from 1 November 2021.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

AANA AANA Food & Beverages Code Jane Martin Lego Masters Obesity Policy Coalition OPC oreo World Health Organization Collaborating Centre for Obesity Prevention