New adspend monitor claims the market is rebounding and magazine revenue is up 41%

Tim Burrowes

September 7, 2009 1:11

The first figures from new adspend monitoring company Standard Media Index have revealed some apparently wild variations across media sectors.

According to SMI – which has been gathering spending data from Australia’s largest media agencies – advertising spending on magazines shot up by 41% in August compared to July. But SMI also says that magazines are down by 24% on the same period 12 months ago.

In a press release, SMI says that the Australian ad market may have “hit the bottom and entered a recovery phase”.

SMI claims that August media revenues are up nine per cent on July 2009, with magazines and out-ofhome by far the biggest winners, and online among the weakest:

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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1 COMMENTS

Mitchell Trevain 7 Sep 09

This is like comparing March figures with January and saying “Wow! Uptick!” July is traditionally a difficult month – new financial year, first month of the quarter. So of course August is going to be better. It always is. The relevant number here is 24% down on last year. That’s the ongoing story unfortunately.

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