New ARN research claims radio helps consumers ‘elevate their mood and re-energise’

New ARN research claims radio helps consumers ‘elevate their mood and re-energise’ .

The announcement:

New research commissioned by Australian Radio Network (ARN) provides unique insights into how audiences engage with content, connect with on air talent, and use radio and other key media at transition points throughout their day to elevate their mood and re-energise.

The research found audiences experience a strong positive emotional connection with radio which they use to get them moving in the morning, battle the midday lull and re-energise on the commute home. This challenged the traditional view of how drive time radio was used by audiences to wind down, with the research showing audiences now look to ‘wind down’ after 9pm with a focus on TV and on-demand streaming services.