New Budget Direct campaign balances Risky with service

September 2, 2016 3:50

Budget Direct is preparing to launch a new campaign introducing a subtle shift in its message with Captain Risky’s mayhem set against examples of the service and quality the insurer provides.

The campaign, by 303 Mullen Lowe, extends the brand’s message for the first time since the introduction of Captain Risky almost two years ago.

Jonathan Kerr, director of marketing and digital at Budget Direct, said the evolution of the campaign allowed the brand to show itself off to customers without losing the impact and popularity of the Captain Risky character.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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