New business market does a ‘Lazarus act’ in Q1 2012
Peter McDonald
In the first quarter of 2012, new business activity in Sydney and Melbourne has seen the biggest jump in 15 years, according to The Agency Register.
Big account moves such as Woolworths, Optus, CommBank and Vodafone have seen the value of clients changing agencies reach almost $1bn – the largest spike since The Agency Register began measuring the market 15 years ago.
The increase follows a ‘scary’ period towards the end of last year, when the value of the new business market crashed to a three-year low.
“value of clients changing agencies reach almost $1bn”
Really?
Please explain your definition of value Pete ma boy?????
Its ridiculous to infer Ad and Media Agencies even come close to finding that much value even if they had all the clients listed above under their roof, and if they had them for 20 years.
Its an outdated and misleading representation of $$$, and at best, a stab in the dark at turnover to encourage debate.
And thanks for pointing out things will cool down towards the end of the financial year. Wouldn’t have figured that out.