New Caledonia pitches itself as Australia’s friendly next door neighbour in marketing push

New Caledonia Tourism is pitching itself as Australia’s closest neighbour in a campaign that aims to convert awareness of the destination into bookings.

https://www.youtube.com/watch?v=wKcA_y3dIGM

The first phase of the ‘Hello Neighbour’ marketing push will include outdoor advertising, videos and a new-look website, with a second round of marketing to be rolled out in November.