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AdWeek: How Tinder Told the Thoroughly Modern Tale of a Woman Swiping Right Around the World
Girl meets boy. Girl travels the world with boy. Happiness ensues.
Tinder’s ad for the paid version of its dating app, Tinder Plus, follows one woman as she travels to some of the most romantic locations with her new online beau. Given its relentless pace, the 90-second ad was one of the most logistically challenging for Magna Carta, which produced the video for Tinder. Dating in the digital age, it is safe to say, is certainly different than what our parents experienced. One minute the heroine’s at a football match in London’s Wembley Stadium, and the next thing you know, she’s in front of the Louvre in Paris.
