New campaign asks smokers to quit one step at a time
Cancer Institute NSW has launched a new campaign targeting smokers via Bastion Banjo.
The campaign is aimed at the approximately 880,000 people in NSW who smoke, targeting key over 18 smoker populations; Aboriginal people, Culturally and Linguistically Diverse (CALD) people, and people in regional and rural areas.
In one 30-second spot, ‘Other Mobs Smoking Around Me’, shows the social situations which may tempt a smoker, such as going out to bars, watching sports, and at restaurants.
