New campaign pushes human award for Great Barrier Reef
Tourism Tropical North Queensland’s (TTNQ) new ‘Lifetime of Greatness Project’ seeks to convince the United Nations to bestow its highest environmental honour on the planet’s largest living entity, the Great Barrier Reef.
Via a global campaign from Supermassive, TTNQ is calling for the Reef to be recognised as the first non-human recipient of the UNEP’s Lifetime Achievement Award. It has historically been given to living individuals who demonstrate decades of impact in protecting the earth and its inhabitants — including Sir David Attenborough — and TTNQ claims the Great Barrier Reef fits this criteria.
“The Great Barrier Reef — the world’s largest living entity and one of the seven natural wonders — is a leader in sustainability and sets the standard on sustainable reef management for other reefs around the world to aspire to,” Lani Cooper, general manager of marketing at TTNQ, told Mumbrella.
