New ‘culture-led, results-driven’ PR agency launches

September 12, 2025 11:46

Off the back of a Mumbrella Travel Award win, Sophie Chant has officially announced the launch of SCPR, a new “earned-first, culture-led, results-driven” PR and communications agency.

Servicing clients across lifestyle, consumer, travel and tourism, FMCG, hospitality, tech, and NFPs, SCPR will specialise in campaign ideation and strategy to drive audience-first storytelling.

It will also offer media relations, influencer marketing, affiliate marketing, and events and partnerships.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.