New ‘Dank’ app launches to help advertisers monetise online trends

A new app has been released with the aim of curating and defining content before it starts trending online, helping creatives, planners and strategists make money from memes.

Media sharing company Simian, has created the app named ‘Dank’ after acknowledging marketers’ tendencies to align their campaigns with current trending online content.

In collaboration with content consultancy business KIMBA, ‘Dank’ will use an algorithm to scan the internet measuring a number of factors, ensuring the original publishers and creators of the content are attributed correctly.