More telco customers to get freebies for renting phone to advertisers

Postr, a Wellington-based ad-tech company which builds telecom-branded white-label apps allowing people to hire out their Android lock screens for advertising, is gearing up to expand into the telecommunications markets in Australia and south-east Asia after attracting interest from investors.

Postr recently provided the technology for Optus to launch its Xtra service which gave users free data in exchange for watching ads it claimed were 100% viewable.

The Optus Xtra service gave the telco’s prepaid mobile customers the chance to earn either 1GB or $2 of credit per month on their plans by having ads displayed on their phone’s locked screen.