New data reveals high ROI for Aussie SMBs in advertising

Small and medium sized Australian businesses (SMB) are reporting a positive return on their investment in advertising, new Amazon Ads research reveals.

Of the 68% of SMBs investing, 88% say they are successfully acquiring new customers. Moreover, more than half (54%) also report success in using advertising to help them grow their business globally.

This confidence in advertising led more than a third (33%) of Australian SMBs to increase their spend on advertising during the past year, while 39% kept their budget the same year-on-year.