MyPlates rejects conformity in new ‘More than a Plate’ platform

Personalised number plate company, myPlates, has launched a new campaign that spotlights the untethered freedom and creative expression custom number plates provide drivers with.

The ‘More than a Plate’ campaign captures the individual experiences of custom number plate wielders, leaning into “the fun and lighthearted moments” that show that a plate is not only a legal requirement and piece of metal – it can be a memorable way for people to show off their personalities, interests and styles.

According to myPlates’ chief executive officer, David McGrath, self-expression and positivity were at the heart of the campaign.