New direction for Lenard’s chicken: ‘Let’s make something special’

October 5, 2012 10:23

Australian chicken brand Lenard’s has launched a new campaign and brand direction ahead of its 25 year anniversary in November.

Created by ad agency Ideaworks Brisbane, the two 30 second ads feature a family enjoying an easy weeknight dinner with Lenard’s new range of marinades and barbecue bags.

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Georgina Pearson

Topics

Advertising chicken Lenard's

2 COMMENTS

Ted 5 Oct 12

For a second there I thought Ideaworks in Sydney had actually produced something, but it turned out to be the Brisbane HQ

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Credit 5 Oct 12

It was Patts creatives who worked on it. Seems odd that Ideaworks gets the credit.

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New direction for Lenard’s chicken: ‘Let’s make something special’

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