New Mumbrella360 sessions tackle AI trust and the conversations marketers avoid
Mumbrella360 is to include Unmade’s Humain conference as a dedicated AI stream, and has added three new sessions to this year’s program, covering consumer trust in AI, cyclical approaches to leadership, and the role of difficult conversations in creativity.
Atomic's Asier Carazo will speak at Mumbrella360
Humain, Unmade’s early-adopter event dedicated to the impact of AI on media and marketing, will become a part of the Mumbrella360 program for 2026.
The decision reflects the extent to which AI has moved from a specialist topic to a core driver of strategy, capability and competitiveness across the industry.
Previous Humain attendees will receive a discounted ticket offer to ensure the established community can continue to participate in, and help shape, the next phase of industry discussion.
In the first session announced for the Humain stream, Atomic 212° chief strategy officer Asier Carazo will present exclusive new research examining how Australians feel about AI across a wide range of brand touchpoints.
