New NRL CEO Todd Greenberg highlights digital as a priority to get fans watching

March 18, 2016 2:15

New NRL CEO Greenberg says digital crucial to future of the code

Newly minted NRL CEO Todd Greenberg has highlighted digital as a crucial element of his plans to grow participation, attendance and audiences for the code as it enters an new era under his captaincy.

The appointment of the former CEO of the Canterbury Bulldogs comes six months after the departure of former CEO Dave Smith.

Speaking at a press conference confirming his appointment, Greenberg said his gaols were simple: “It’s more people playing the game and more people watching the game”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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