Australian agency Matterhorn creates global VR first for Pfizer with Tron-like bike experience
Advil has launched VR ad in a first for Pfizer
In a first for the drugs giant Pfizer, Sydney agency Matterhorn has created a virtual reality campaign for its pain relief brand Advil, putting viewers behind the the handlebars of a futuristic racer.
The 360 degree interactive campaign makes the most of emerging VR units such as Google Cardboard and Samsung’s Gear VR and takes the 30-second ad campaign into a new realm.
Advil’s experience is aimed at demonstrating speed with which its liquid capsules are absorbed compared to rivals such as standard Nurofen.
What is the global first part of it?
Does it take away the pain of lame? Quickly?
Nice work, i assume the ‘first’ refers to the fact that this is the first time Pfizer has used this technology and probably the first time anyone has used VR in this category.
Hi John,
Just to confirm this is the first time in the world for Pfizer to use VR this way.
Cheers
Simon
Mumbrella
Thanks for the clarification. i’m sure it’ll work really well for them.
I hope they created some kind of shareable content out of this, otherwise it’s a waste of money.
Tron came out 30 years ago…
it looks good but….
—-“The simple reality of marketing today is that having a beautiful TV commercial is crucial, but it’s only half the battle,” Horner said.
Garbage, the simple reality of marketing to day is to have a beautiful tv commercial to show my mates and over charge the client as it’ll probably make less money than a commercial that explains the product simply, not how small my,……
waste of pfizers shareholders money.
Creative approach to advertising. Great job. Using virtual reality for advertising is a great solution. Creation of such advertising will stimulate developing of this area. I work in a marketing agency. Now more popular is gaining using VR in advertising and marketing. The use of virtual reality and 3D visualization systems will allow attracting a potential client. Demonstrate all benefits of your products or services (maybe not yet existing), to convey all impressions from product or service. You can conduct a virtual testing of consumer properties of products. After this, you can stand out from competitors and reduce the cost of advertising. Thank you for the article!