New Pedestrian chief executive named following mass redundancies
Nine’s youth publishing brand Pedestrian has appointed a new chief executive, following a transition out of its current brand licences which resulted in a large number of redundancies.
Mason Rook joins Pedestrian from The Guardian, where he held the position of commercial director, and played a pivotal role in the Australian arm’s growth. He also brings experience from ARN, the Daily Mail, and Nine, where he was sales director.
As the new CEO, Rook will diversify the youth publisher’s commercial base, lead strategic initiatives to enhance the quality of its content, and leverage Pedestrian’s suite of assets to better connect brands with Aussie youth.
Mason Rook
@huh and others
They’ve gone from 7 titles to 1 and by the sounds of it dramatically reduced the number of people there. A substantive change to role also triggers a redundancy
The prior ceo left, the role wasn’t redundant.
So wait, they made the CEO (and everyone else) redundant, but then hired a CEO to replace him a week later? Literally redundancy is a companies saying that a role no longer is needed within said company. The job itself, not the person, is no longer required by the business, you can’t make someone redundant then the next week appoint someone new to their role surely?
C suite redundancies in 2024 eventually eventuate to another, but on less money.
@Huh
Anyone above the high income threshold has no unfair dismissal protection.