New video ad service AdoTube to launch in Australia

September 16, 2011 4:29

Exponential Interactive, the parent company of online ad provider Tribal Fusion, is set to launch a new video ad service, AdoTube to Australia.

The service, which was acquired by the company this week, will provide clients with advertising options such as pre-roll, interactive overlays and in-stream skinning.

The service aims to leverage in-stream video which allows viewers to engage and interact with the video ad.

Exponential will recruit a sales team to head up the new service in Australia.

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Alice Terlikowski

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2 COMMENTS

Kyra 16 Sep 11

Lots of words but what do they do?

User ID not verified.

Emma 19 Sep 11

Another DNS to add to adblockerplus.

What makes these companies think we want digital vomit chewing up our bandwidth?

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