New York Times: Apple Watch attracting more mobile readers and driving newsroom changes

May 14, 2015 11:28

The head of the New York Times’ product development says their new Apple Watch app is bringing in new subscribers and has revived the art of “one sentence storytelling”.

Alex Hardiman, vice president of product, told a forum of global publishing executives that since launching the product two weeks ago: “The feedback was been quite good. It has helped unlock creativity because people have to write headlines that fit the device.

The NYT executive, speaking at the International News Media Association (INMA) World Congress told the room that she was excited to see the watch bringing back the skill of one sentence storytelling to drive mobile engagement.

“We came up with the story format that we called the ‘one sentence story’ and you can kind of see what it is it,” she said.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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