New Zealand doubles down claiming it has the world’s best lamb in tourism campaign
Tourism New Zealand has capitalised on the publicity surrounding Meat and Livestock Australia’s summer campaign, issuing its rebuttal online.
In its recent campaign, MLA claims New Zealand does Australia better than Australia and suggested the two countries come together to form New Australia-land.
Tourism New Zealand has responded to MLA’s latest ad campaign
In response, TBWA\Sydney and Tourism New Zealand have put New Zealand at the centre of the conversation and contended New Zealand actually has the world’s best lamb.
No sheep cameo??
“it even looks like a chop”
That’s a cutlet, not a chop.
… but they couldn’t find an NZ agency to create it and had to use an Aussie one … 🙂
Should have just opened on the floaties scene out in the Tasman. Comic genius!
Saw this on Sunrise this morning. Love it when brands (and obviously agencies) have a bit of fun, in an otherwise serious and competitive landscape. Props to the Monkeys for a great ad and also to TBWA for such a quick and witty response!