‘Can’t even hang on to a Prime Minister’: MLA calls for a united New Zealand and Australia in summer campaign
Meat and Livestock Australia has launched its annual campaign, this time arguing that Australia would be a much better country if it united with New Zealand.
The ad, directed by Tim Bullock and created by Accenture’s The Monkeys, begins with Australia’s first prime minister, Edmund Barton, as he finalises the constitution act which includes New Zealand becoming part of the Commonwealth.
Now this is good. A fantastic change that brings it back to the heart of why I loved this series of ads. Congrats Monkeys!
Big swing and a big miss.
Suggesting it’s “a big miss” is different to “I don’t like it”
Traditionally, the MLA Lamb ads have always focused on telling uncomfortable truths about tensions in the Australian cultural landscape through the lens of humour.
There is no big ‘cultural tension’ between NZ and Aus other than the friendly sibling rivalry that has existed for years.
Rather than building on what worked (and what made the Lamb ads famous for MLA), this spot is trying to refresh the format by just taking cheap (and not particularly funny) shots that are akin to the (thankfully) short lived “Tonightly with Tom Ballard”.
Not too mention (much like my comment here) it goes on for much too long.
Wasn’t this a Gruen Pitch brief?
must have been written by the bean counters at Accenture not the creatives at the Monkeys
cliched, boring and not at all funny
Couldn’t agree more. The old, rich directors at the top signed it off.
Love it
Aren’t we over this by now?
Wow. Racist much? Yeah, all people of colour in NZ speak like Jonah from Summer Heights High.
yep, I thought that too. jolts a little from these guys given how woke they’ve been in previous years. maybe kiwi indigenous people are easier to mock than Australian ones