New Zealand Rugby appoints Chris Brown as chief commercial officer

New Zealand Rugby has appointed ex-McDonald’s Australia CMO Chris Brown as its new chief commercial officer.

Brown spent four-and-a-half years as the chief customer officer and chief marketing officer of McDonald’s Australia, and was also a member of the company’s global marketing team.

Under his leadership, McDonald’s Australia launched the My Macca’s Rewards program, rebranded and relaunched McCafé, and introduced the Loose Change Menu and McSmart Meal.