New Zealand’s Southern Alps tell stories of ‘snow addiction’ in bid to lure Aussie skiers
New Zealand’s Southern Alps is targeting Australian skiers and snowboarders with a new, content-led campaign which sees snow fanatics tell their stories of addiction.
Created by One Green Bean, the campaign depicts ‘snow addict’ behaviour and features Kiwi skiers and snowboarders speaking to camera about the impact of the addiction on their lives.
https://www.youtube.com/watch?v=g1ml-TliaW0
Campaign spokesperson, Sarah O’Donnell, said: “Australia is our largest international winter market and we’re home to the largest and most diverse ski terrain in Australasia, with four ski areas and two vibrant alpine towns within an hour-and-a-half’s drive of Queenstown Airport.
